Reverse the Damaging Effects of a Poor Pitch

Too many people have excellent business ideas with horrible pitches. In short, they don’t know how to succinctly sell their product and information fails to excite. Queue in: Synced.

“Forget about your next menstrual mishap! Did you know that 44% of women feel awkward buying feminine hygiene products? Find someone on Synced to do it for you instead. Synced allows users to request others to share or buy feminine products in a timely matter. We offer 30 mins or less delivery time for nearby products so your next run isn’t an embarrassing one!”

A great pitch begins with identifying the problem you are trying to solve. Consider some common hassles that need reducing, who are impacted by these hassles, and why they are impacted? This is something I had to consider outside of myself when I designed Synced.

Secondly, now that you have a problem defined, consider what your best solution should be. What can be solved? How can help be administered? Are there multiple solutions? This was probably the most difficult task for me because I didn’t want to think about what would only help me, instead it’s best to think about what would help the majority.

Lastly, consider what the value of your solution is. Is it time-efficient? Will it save others money? Does it organize information? Find the value and sum it up into one sentence or less. Delivering value in a succint way can be tricky, especially when you’re passionate about it, but it’s best to start simple.

Now that you have a valuable solution to a problem, complete a short pitch to someone you want to tell your business idea to. Think about the average elevator ride time because you want to engage and inform but not overwhelm. State just enough to describe the purpose of the app and gain their interest!